Insurevision AI
Build a B2B platform MVP for Fleet management.
Insurevision AI
Build a B2B platform MVP for Fleet management.
Insurevision AI
Build a B2B platform MVP for Fleet management.
Role
Role
Product Designer
Product Designer
Timeline
Timeline
2025
2025
Project Overview
InsureVision is a London-based AI startup focused on transforming road safety and vehicle risk assessment using advanced visual Transformer AI models.
This project was an early-stage B2B tool designed for Fleet management. I was brought in as the UX/UI designer to help the team align on product goals, translate ideas into concrete flows, and visualize the core experience.
InsureVision is a London-based AI startup focused on transforming road safety and vehicle risk assessment using advanced visual Transformer AI models.
This project was an early-stage B2B tool designed for Fleet management. I was brought in as the UX/UI designer to help the team align on product goals, translate ideas into concrete flows, and visualize the core experience.
Given the turnaround, I conducted a small survey study with 15 people. Most of these individuals are testers and developers. I designed the first draft and Low-fid to define the visual style and information architecture.
Align with the team
The team had several product ideas but lacked a clear shared understanding of the core user needs and product value. My first step was to facilitate alignment through a structured workshop.
Given the turnaround, I conducted a small survey study with 15 people. Most of these individuals are testers and developers. I designed the first draft and Low-fid to define the visual style and information architecture.
UX Workshop
To address this, I planned and facilitated a collaborative workshop to define the product focus and ensure cross-functional alignment.
Workshop goals: Align on a unified vision, define the MVP scope, and prioritize key features
Methods used: Whiteboarding sessions, use case mapping, and competitive analysis
Outcome: A shared understanding of the user journey and a clearly prioritized feature roadmap
Main user groups
Main user groups
Given the turnaround, I conducted a small survey study with 15 people. Most of these individuals are testers and developers. I designed the first draft and Low-fid to define the visual style and information architecture.
User flow
Information Architecture and design features
Dashboard: To view the overall safety score and trend.
Driver performance: can track drivers' performance, with information about events, coaching history, and score change over time.
Event: Provides a video about the latest events and shows the risk.
Based on the defined platform, I had a simple design draft to present the feature ideas, which included the dashboard, driver performance, driver's profile, and event.
Design solution
Driver Profile
Driver Performance allows you to track a driver's behavior and event history, as well as review related videos.
Information Architecture & User Flows
Added Selenium script generation and Browser Lab features to highlight UFTM's capabilities.
Impact & Takeaway
I helped build the platform MVP from the ground up. I worked on early workshops, defined the user flow, and improved the design through several rounds of feedback.
User testing showed the platform was easier to use and clearer.
This project taught me how to work closely with a team and design with the user’s needs in mind.
Driver Profile
Driver Performance allows you to track a driver's behavior and event history, as well as review related videos.
Event
The Event section is essential for both fleet managers and insurance users, helping them track incidents more efficiently and take quick action based on event priority.
Impact & Takeaway
I helped build the platform MVP from the ground up. I worked on early workshops, defined the user flow, and improved the design through several rounds of feedback.
User testing showed the platform was easier to use and clearer.
This project taught me how to work closely with a team and design with the user’s needs in mind.
Event
The Event section is essential for both fleet managers and insurance users, helping them track incidents more efficiently and take quick action based on event priority.
Given the turnaround, I conducted a small survey study with 15 people. Most of these individuals are testers and developers. I designed the first draft and Low-fid to define the visual style and information architecture.
Usability tests
Before handing off the design deliverables to the dev team, we performed more than 10 useability tests to validate out design decision.
Given the turnaround, I conducted a small survey study with 15 people. Most of these individuals are testers and developers. I designed the first draft and Low-fid to define the visual style and information architecture.
Overview of driver’s performance
Problem: Lacked an overview of fleet drivers
Solution: Add a quick overview of all driver scores
Given the turnaround, I conducted a small survey study with 15 people. Most of these individuals are testers and developers. I designed the first draft and Low-fid to define the visual style and information architecture.
Driver's profile
Problem: too much data, which overwhelms users
Solution: separated the Overview and Statistic Score into two tabs
Impact & Takeaway
I helped build the platform MVP from the ground up. I worked on early workshops, defined the user flow, and improved the design through several rounds of feedback.
User testing showed the platform was easier to use and clearer.
This project taught me how to work closely with a team and design with the user’s needs in mind.
Mobile application for drivers' experience
For drivers, we also designed a mobile application that allows them to review their driving records — including speed and safety scores — and access video footage in case of an accident.
Low-fi mockups
The quick paper sketches helped me swiftly eliminate impractical ideas and served as a reference for creating low-fidelity digital mockups.
Mobile application for drivers' experience
For drivers, we also designed a mobile application that allows them to review their driving records — including speed and safety scores — and access video footage in case of an accident.
Mobile application for drivers' experience
For drivers, we also designed a mobile application that allows them to review their driving records — including speed and safety scores — and access video footage in case of an accident.
Low-fi mockups
The quick paper sketches helped me swiftly eliminate impractical ideas and served as a reference for creating low-fidelity digital mockups.
Low-fi mockups
The quick paper sketches helped me swiftly eliminate impractical ideas and served as a reference for creating low-fidelity digital mockups.
Hifi designs working with design systems and across teams
Based on the design system, I generated high-fidelity mockups that align with the company’s established design language.
Hifi designs working with design systems and across teams
Based on the design system, I generated high-fidelity mockups that align with the company’s established design language.
Hifi designs working with design systems and across teams
Based on the design system, I generated high-fidelity mockups that align with the company’s established design language.
Impact & Takeaway
I helped build the platform and mobile application from the ground up. I worked on early workshops, defined the user flow, and improved the design through several rounds of feedback.
Impact & Takeaway
I helped build the platform MVP from the ground up. I worked on early workshops, defined the user flow, and improved the design through several rounds of feedback.
User testing showed the platform was easier to use and clearer.
This project taught me how to work closely with a team and design with the user’s needs in mind.