WOW Design
WOW Design
Service design & User Research
Service design & User Research
WOW Design
Service design & User Research
WOW Design
Service design & User Research
WOW Design partnered with Tang UX Consulting to undertake a comprehensive user experience upgrade.
I was fortunate to participate in this project as a User Researcher and Service Designer, this project allowed me to deeply engage in the business process as a designer and witness the successful implementation of the company's solutions.
WOW Design partnered with Tang UX Consulting to undertake a comprehensive user experience upgrade.
I was fortunate to participate in this project as a User Researcher and Service Designer, this project allowed me to deeply engage in the business process as a designer and witness the successful implementation of the company's solutions.
Role
User researcher
Service designer
Timeline
2021-Launched
Company
About WOW Design
WOW Design is a platform for showcasing, interacting with, and selling original home product designs. The company has an offline store in Shanghai and online sales channels, boasting over 1 million users in China.
About WOW Design
WOW Design is a platform for showcasing, interacting with, and selling original home product designs. The company has an offline store in Shanghai and online sales channels, boasting over 1 million users in China.
WOW Design partnered with Tang UX Consulting to undertake a comprehensive user experience upgrade.
I was fortunate to participate in this project as a User Researcher and Service Designer, this project allowed me to deeply engage in the business process as a designer and witness the successful implementation of the company's solutions.
Project Process
The essence of design is to solve problems, combine work practice and theory, establish goal-oriented design thinking, and apply it to the actual demand docking.
Project Process
The essence of design is to solve problems, combine work practice and theory, establish goal-oriented design thinking, and apply it to the actual demand docking.
Discover Phase
Conduct 20+ in-depth interviews with stakeholders and users across three regions: Beijing, Shanghai, and Shenzhen. Cover three major dimensions of furniture consumption: concept, user scenarios, and shopping experience.
Discover Phase
Conduct 20+ in-depth interviews with stakeholders and users across three regions: Beijing, Shanghai, and Shenzhen. Cover three major dimensions of furniture consumption: concept, user scenarios, and shopping experience.
Workshop with stakeholders
To better meet the brand's business goals and improve the user experience, we conducted a series of workshops with high-level managers within the product. We conveyed user feedback to the maximum extent possible and jointly considered how to better integrate business goals with user expectations.
Workshop with stakeholders
To better meet the brand's business goals and improve the user experience, we conducted a series of workshops with high-level managers within the product. We conveyed user feedback to the maximum extent possible and jointly considered how to better integrate business goals with user expectations.
Part 1
Offline store experience strategy and implementation
Part 1
Offline store experience strategy and implementation
Store Service Blueprint
Here is the store service design structure and storyboard to illustrate the user journey during the new design of the shopping experience.
Store Service Blueprint
Here is the store service design structure and storyboard to illustrate the user journey during the new design of the shopping experience.
Design Implementation (Store Experience)
WOW DESIGN highly valued our strategy, and within a year, the strategy was successfully implemented and received positive feedback from users and the market.
Design Implementation (Store Experience)
WOW DESIGN highly valued our strategy, and within a year, the strategy was successfully implemented and received positive feedback from users and the market.
Achievements:
Host K11 pop-up store, enhancing display aesthetics and increasing brand recognition, attracting users, and improving brand engagement rates.
Achievements:
Host K11 pop-up store, enhancing display aesthetics and increasing brand recognition, attracting users, and improving brand engagement rates.
Hold a series activity to increase interaction with users and attract them to the offline store.
Hold a series activity to increase interaction with users and attract them to the offline store.
Perfect realization of scene BOX strategy, to give users inspiration for matching.
Perfect realization of scene BOX strategy, to give users inspiration for matching.
Part 2
Online store experience strategy and implementation
Part 2
Online store experience strategy and implementation
Online Service Blueprint
Improve the original pain points, provide smooth purchase and after-sales service, and increase users' online shopping rate.PS.
TianMao Shop —The main online sales channel in China.
Online Service Blueprint
Improve the original pain points, provide smooth purchase and after-sales service, and increase users' online shopping rate.PS.
TianMao Shop —The main online sales channel in China.
Design Implementation
Improving UI/UX and product description in Online Stores.
Design Implementation
Improving UI/UX and product description in Online Stores.
Achievement from upgraded online experience
1. TianMao Shopping Festival's turnover rate for the second place in the furniture category.
2. Online accounts get more followers in a year.
3. TianMao online store fans increased by more than 200,000 fans in a year.
Achievement from upgraded online experience
1. TianMao Shopping Festival's turnover rate for the second place in the furniture category.
2. Online accounts get more followers in a year.
3. TianMao online store fans increased by more than 200,000 fans in a year.
